ISH 2017: News from the ‘House of CLAGE’

ISH has once again demonstrated its significance as world’s leading trade fair. 2,482 exhibitors from 61 countries, including all world-market leaders, launched their latest products onto the world market on an area of 260,000 square metres in Frankfurt am Main. With its innovative trade fair stand called ‘House of CLAGE’, the specialist for instantaneous water heaters was quite the eye-catcher in Hall 8 this year. At the top, the walls closed in to form a pitched ceiling resembling the CLAGE logo, creating the perfect architectural setting for the stand. The sleek colour scheme in anthracite and white, along with the high-quality materials, created an emotional association with the water heaters on display. The use of wood and the green colour that is so typical for CLAGE was a subtle homage to the environmentally friendly and efficient technology that makes CLAGE stand out.


Electric instantaneous water heaters for washbasins, kitchen sinks and bathrooms were on show at various islands. And the energy-efficient devices could be tested out directly at the stand. Using the new SMART CONTROL app for iOS and Android, the new electric instantaneous water heaters by CLAGE can be controlled conveniently and intuitively on your tablet or smartphone – and you can also see how much water you are consuming. Responsible consumption made fun! The modern touchscreen display of the DSX Touch E-comfort instantaneous water heater was a particular showstopper for trade fair visitors.


Yet another highlight was a lounge area for having conversations as well as the Zip Spring Tea Bar, where the Zip HydroTap® drinking water system went to work right before the visitors’ eyes. It provided boiling water for hot drinks and chilled drinking water directly from the special tap, which were then used for the preparation of the hot and cold tea specialities the stand visitors were able to enjoy. This brought the modern convenience offered by the drinking water system to life – it is not only for the kitchens in offices and businesses, but also in modern flats and houses.


360-degree panorama of the trade fair stand: